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Regardless of solely launching in October 2020, Madrí Excepcional is already obtainable on draught in 1000’s of venues in addition to off-licences and comfort shops throughout the UK.
Operating for the subsequent three months, the agency’s marketing campaign goals to convey the vibrancy, heat, and progressive spirit of recent Madrid to the UK.
The marketing campaign additionally consists of three giant, placing murals – in London’s Shoreditch, Manchester’s Northern Quarter and Birmingham’s Digbeth, hand-drawn by artist The Purple Gown.
Ryan McLaughlin, advertising and marketing controller, premium beers at Molson Coors, mentioned: “The response to Madrí Excepcional from retailers and the general public, has been, nicely, distinctive. It’s clear it represents an thrilling and sought-after choice.”
