Supporting the model’s #GetOutMore message it encourages households to spend extra time collectively having fun with the good open air.
Central to the marketing campaign, which runs till 7 August, is an on-pack promotion providing customers the possibility to win one among three VIP household weekend tickets and one among 10 household weekend tickets to the last word journey competition developed by wilderness guru Bear Grylls.
Now in its second yr, the Nature Valley Gone Wild Pageant takes place within the grounds of Powderham Fortress in Devon from 25 to twenty-eight August and options music, visitor talks and outside actions to problem and excite each dad and mom and youngsters.
This yr’s music headliners embody The Darkness, The Script and Sophie Ellis-Bextor. Little ones can be entertained by Cosmic Youngsters Dwell, while Mr Motivator can be offering health enjoyable.
Household-friendly actions embody kayaking, impediment programs and science workshops.
Helene Henderson, Nature Valley model supervisor at Common Mills, mentioned: “The Nature Valley Gone Wild Pageant with Bear Grylls is the proper option to get out, get shifting and benefit from the Nice Open air in a secure setting. We’re thrilled to be headlining the competition once more and providing adventure-seeking households the chance to win VIP and weekend tickets.”