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Promote Extra Present Playing cards in Your Retail Retailer: 8 Confirmed Methods

Present playing cards. It doesn’t matter what sort of retailer you’ve or how massive your small business is, you’ll doubtless profit from carrying them in your retailers. As retail expert Kevin Graff stated, “Present playing cards are God’s reward to retail.”

Why? For one factor, prospects who use reward playing cards are inclined to spend extra. In line with a survey by First Data, “respondents who obtain both a plastic or a digital reward card stated that they spent a mean of $23.41 past the unique worth of the reward card.”

Not solely that, however customers are additionally extra inclined to move to a retailer if they’ve a present card. The identical examine discovered that “51% of respondents stated that receiving a present card prompted them to go to a retailer extra usually than they might have in any other case.”

Clearly, reward playing cards are an enormous boon for enterprise, which is why in the event you aren’t providing them at your shops, you can be lacking out on a whole lot of gross sales and prospects.

Why are we bringing this up now? As a result of it’s almost October, and it’s solely a matter of time earlier than (extra) individuals begin asking for reward playing cards. A quick search on Google Trends will present you that searches for the “reward playing cards” ALWAYS ramp up in December. That’s why in the event you’re planning to promote them in your retailer this season, now’s the time to organize.

Listed below are 7 pointers that will help you market your reward playing cards and maximize gross sales.

1. Improve their in-store visibility

Show reward playing cards proudly in your shops to ensure prospects really see them. Put them on or close to your checkout counter or arrange shows within the “reward” part of your store in addition to every other the high-traffic areas.

Luckily, pulling this off is each straightforward and cheap. There are many ready-to-use gift card racks, shelves, and holders that you should utilize in your retailer, and costs vary from round $3 to $35. 

Need your reward card shows to have extra persona? Contemplate going the DIY route. You may make your individual reward card holders or racks and incorporate your retailer’s colours themes. Check out Pinterest for these artful reward card concepts.

2. Cross-merchandise them with related gadgets 

One nice approach to market your reward playing cards in-store is to place them close to related gadgets. For instance, in the event you’ve arrange a show for Christmas presents, why not add a present rack on there?

Goal executes this fairly nicely. Take a look at the instance under, by which you’ll see Goal cross-merchandise its baby-themed reward playing cards along with toddler toys. Goal is aware of that some customers looking the newborn part are doubtless on the lookout for presents, so it cleverly added reward card show.

3. Encourage your self and your associates to proactively market them in-store 

Most retailers undertake a passive strategy when promoting their reward playing cards. As Kevin Graff pointed out in a previous webinar, retailers usually apply benign gross sales work on the subject of these playing cards. “They’re there, and if a buyer asks for it, then they’ll promote it to you,” he stated.

Nevertheless, Kevin notes that retailers should encourage reward playing cards extra. “It ought to be a part of your add-on technique,” he added. You may, as an illustration, begin mentioning reward playing cards at checkout or recommend them to prospects who haven’t made a purchase order and are on their approach out the shop.

The underside line is that retailers should be extra proactive with promoting reward playing cards. When you try this, he says, you’re going to get a bump within the reward playing cards that you just’re promoting, and that every one interprets to extra {dollars} in your retailer.

4. Market them throughout a number of channels 

Cowl all of your advertising channels when spreading consciousness about your reward playing cards. In different phrases, in the event you’re speaking and advertising your merchandise to customers by way of sure channels, then it is best to talk and market reward playing cards on those self same platforms or units.

For lots of outlets, these channels embrace bodily retail, ecommerce, e-mail, and social media.

Now, we’ve already lined bodily retail above, so within the following paragraphs, we’ll talk about how one can enhance reward card consciousness by way of your on-line retailer, e-mail record, and social accounts.

Ecommerce

Make investments a little bit of time creating reward card-centric banners in your website so guests are conscious that you just’re promoting them. That is particularly helpful throughout the holidays when customers are looking out for reward playing cards (extra on this later).

For the remainder of the yr, it could be useful to have a everlasting reward playing cards hyperlink in your website that customers can simply navigate to.

Take a look at the Windsor web site, which has a everlasting “Present Playing cards” on the footer so individuals can rapidly buy playing cards when they should.

Electronic mail

Do you ship out e-mail newsletters or promotions? Why not throw in some reward card-centric content material from time to time?

giftcards4-katespade2

Different retailers are including everlasting reward card hyperlinks of their emails. Take Kate Spade, which has a present playing cards hyperlink constructed into its e-mail template.

See if you are able to do one thing related in your e-mail advertising technique.

Advisable Studying

Take a look at our email marketing guide here for extra suggestions and insights on the best way to develop your subscribers record, enhance engagement and make extra gross sales by way of e-mail.

Social

Make your reward card advertising initiatives extra social by speaking about them on networks similar to Fb, Twitter, Instagram, and Pinterest. For greatest outcomes, use great-looking photographs in your updates when selling your reward playing cards. You may, for instance, submit photographs of your cute card designs and shows or create customized photographs. 

Listed below are some examples:

Fb

Anthropologies does a superb job encouraging individuals on Fb to take a look at their reward playing cards. On December twenty third, the retailer printed a submit telling individuals who want last-minute presents that they’ve reward playing cards accessible.

Instagram

Over at Instagram, Dime & Regal, a retailer that sells handcrafted items, not too long ago posted an exquisite photograph of their reward card. Contemplate doing one thing related in your small business. When you’ve got reward playing cards in-store, snap a cute photograph and share it on social media.

When you’ve got reward playing cards in-store, snap a cute photograph and share it on social media. Simply ensure you don’t overdo issues. Selling reward playing cards by way of social is nice, however you wouldn’t wish to bombard your viewers with promotions by speaking about them daily.

As at all times, it’s greatest to have wholesome mixture of media and messages in your social media calendar.

5. Create reward playing cards round particular themes or occasions 

Customers love giving and receiving reward playing cards, particularly on particular events. Not solely are they essentially the most requested reward merchandise by customers, however reward playing cards ranked quantity 3 within the record of things that buyers give out throughout the holidays.

Because of this it pays to put money into occasion-specific reward playing cards. Along with the final playing cards that you just supply, it is best to take into account designing or creating reward playing cards for particular occasions similar to birthdays, Mom’s Day, Valentine’s Day, and many others.

giftcards5-starbucks

Take Starbucks, for instance. This yr, the espresso firm launched restricted version Mom’s Day reward playing cards, full with matching packing containers to retailer them in.

Relying in your retailer, there are some events that it is best to pay extra consideration to than others. For instance, in the event you’re promoting merchandise for infants and youngsters, then you can create reward playing cards for child showers or children’ birthdays. Operating a males’s clothes retailer? Contemplate stocking up on Father’s Day reward playing cards.

6. Provide printable reward playing cards

Trendy customers wish to get their fingers on their purchases in a approach that’s quick and handy — and reward playing cards aren’t any exception. 

To that finish, take into account providing a “print-at-home” possibility in your reward playing cards. It is a nice approach to interact your on-line prospects, in addition to last-minute customers later within the season.

Sips by, a tea subscription service, offers and wonderful instance of printable reward playing cards. Merely choose the reward card amount quantity then add it to your procuring cart. At checkout, you’ll have the ability to select between downloading a printable reward card or scheduling an e-mail supply.

7. Contemplate advertising them to individuals outdoors your goal clientele 

When advertising and promoting reward playing cards, don’t simply take into consideration your goal prospects; additionally take into account the individuals who could be shopping for presents for them. For instance, in the event you personal a spa, then you definitely may take into account concentrating on husbands trying to buy presents for his or her wives.

It is a nice tip to place to work once you’re operating advertisements. Say you’re promoting on Fb. As a substitute of simply focusing customers who belong in your common buyer demographic, consider individuals outdoors that group who could also be reward procuring, after which goal them. Run just a few assessments on this strategy and see what works for your small business.

8. Market reward playing cards at different retail shops

See if you may get some reward card shelf house at different places. Contact native retailers (ideally people who complement your merchandise) and see in the event you can strike up a deal. Maybe they’ll comply with market your reward playing cards in the event you show theirs in your shops.

Additionally take into account getting in contact with regional chains similar to grocery shops to see in the event that they’d be prepared to promote your reward playing cards. Do observe nevertheless, that the opposite celebration might take a big chunk from gross sales, so solely take this step if it is smart for your small business.

Ultimate phrases

One of many greatest errors retailers make on the subject of promoting reward playing cards is failing to market them. Bear in mind, many individuals received’t routinely purchase reward playing cards simply because they’re there. To actually take advantage of out of those playing cards, be extra proactive about placing them on the market and constantly refine your efforts.

Received every other suggestions or insights on the subject of reward card advertising? Tell us within the feedback.

About Francesca Nicasio

Francesca Nicasio is Vend’s Retail Skilled and Content material Strategist. She writes about tendencies, suggestions, and different cool issues that allow retailers to extend gross sales, serve prospects higher, and be extra superior total. She’s additionally the writer of Retail Survival of the Fittest, a free eBook to assist retailers future-proof their shops. Join along with her on LinkedIn, Twitter, or Google+.

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